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Impetus is a digital engineering company delivering expert services and products to help enterprises achieve their transformation goals. Their suite of cloud services and products can accelerate the journey to modernization to unlock significant revenue opportunity for their Fortune 100 customers.
While Impetus’ products and services may have been cutting edge, their brand and digital presence were anything but. Leading a team of art directors, visual designers, copywriters, motion graphic designers, producers, project managers, and developers, I partnered with Material’s strategy team to design a bold new identity and website for Impetus.
Following strategy team’s recommendations, we conducted a visual audit of competitive landscape. We then narrowed our vision to three potential design territories the Impetus brand could occupy.
We ultimately codified our vision into a design system that is fresh, sophisticated, and human.
We approached our content strategy and site map very methodically to ensure all buyer types were presented an optimal path forward.
