Digital engineering and cloud transformation company Impetus has developed numerous AI-powered tools over the years. LeapLogic is one such tool, which automates up to 95% of the migration of legacy ETL, data warehouse, and analytics systems to any cloud environment.

While the product had been used internally by Impetus in their cloud service work with clients, the company decided to spin LeapLogic out as a standalone product. 

Partnering with Material‘s strategy team, I led a team of art directors, copywriters, motion graphics designers, project managers, visual designers, and developers to design a visual identity for LeapLogic, and a marketing microsite to launch the product.