Of the countless ways COVID-19 has changed society, one that I have found particularly interesting is how people interacted with space—and the stories those interactions tell. Early on during the pandemic we partnered with a sister agency to see how the pressures of quarantine led to fundamental shifts in how we think about the home, and what impact that has on brands. 

My team and I designed a small microsite exploring what these changes could mean, highlighting key insights from our sister agency in a future-looking narrative attempting to make sense of a small piece of 2020.