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Founded in 2010 by Amy Balliett, Killer Infographics was an industry-leading creative content agency uniquely focused on applying the core tenets of visual communication design to solve the content challenges of marketers at Fortune 500 businesses. Through a suite of capabilities including infographics, motion graphics, augmented reality, video, and interactive experiences, Killer Infographics aimed to help marketers speak visually to the audiences who matter most.
I joined the agency as a copywriter and producer during its formative years when the agency was solely focused on high-volume throughput of infographic content. I quite immediately saw the opportunity for the agency to expand its creative capabilities and start charging a premium for top-tier creative services and launched Killer’s motion graphics and video offering. Within a year this service area was pulling in 50% of the agency’s revenue.
In the years following, Amy and I built an ever closer partnership in running the agency. Amy managed business development and operations and I managed our full creative team and service offerings. Together we pioneered the space of digital creative content, working together to cultivate a fresh perspective on our craft—and how marketers can grow deeper connection with their audiences through the thoughtful application of visual content.
Our success is demonstrated in 10 straight years of YoY revenue growth, countless awards for visual communication and creative content excellence, and (most importantly) an average employee tenure of six years.
Killer Infographics was acquired in 2019, rebranded to Killer Visual Strategies in 2020, and ultimately became a founding member of Material—a 1,500+ person global digital transformation and CX innovation agency.
Creative Director, copywriter, producer
Every employee at Killer Infographics had a pioneer spirit. It’s what drove every member of the team to push creative and technology boundaries every day, bringing fresh perspectives and approaches to solving complicated content challenges.
I firmly believe the success of the agency was due entirely to Amy and myself providing the opportunity for employees to test themselves and their ideas, and allowing space for failure—sometimes more often that we’d like to admit. The best ideas are born out of collaboration, and the best leaders are ones who can foster relationships that enable partnership.
These ideas were codified in our guiding set of values:
I am proud to have led this creative team and contributed to the incredible success of this agency business.
