As Creative Director on the Microsoft account, I’ve led creative strategy and execution for demand gen and commercial marketing initiatives over three years, transforming complex technical narratives into compelling human-centered stories. My work spans Microsoft’s broad commercial product ecosystem—from Windows 365 and Microsoft 365 Copilot to Teams, Power Platform, and Dynamics 365—requiring deep understanding of each brand’s unique positioning within the broader Microsoft landscape.

I’ve directed the creative development of hundreds of deliverables including thought leadership eBooks, data-rich infographics, social campaigns, executive presentations, and solution briefs. My approach shifts traditional B2B marketing to B2P (Business to Person), recognizing that behind every IT decision-maker is a human facing unique pressures and opportunities. This philosophy has driven consistently successful campaigns that resonate with technical audiences while maintaining Microsoft’s brand standards and accessibility excellence. Through streamlined creative processes and strategic content atomization, I’ve maximized both creative impact and budget efficiency across multiple touchpoints and campaign objectives.