Samsung Ads is an advanced advertising ecosystem touching millions of devices, built on the largest source of TV data in the market—Samsung’s own line of smart TVs, mobile devices, and desktop. Despite the platform’s reach, the Samsung Ads has struggled to gain market share against broadcast and streaming advertising environments. 

The brand has undertaken a content campaign that kicked off at CES 2022. In support of this campaign I led a team of art directors, visual designers, copywriters, motion graphics designers, and project managers to design a fresh style guide for the campaign as well as subsequent explainer videos and infographics.